One of its unique features is the cup size system, using Italian terms – Tall, Grande, and Venti. but has recognition and love all around the world. Starbucks is a coffeehouse brand based in the U.S. They even took it a step further by having Manu Kumar Jain, Vice President of Xiaomi, promote this campaign on Twitter and encourage people to take pictures with it and share it with him. What’s clever about this is how Xiaomi not only used the location and OnePlus’ own font to subtly diss their rival, they also referenced one of Robert Downey Jr.’s biggest roles, Tony Stark, also known as Ironman. Not wanting to miss out on the opportunity, Xiaomi immediately erected their billboards right next to those with the tagline, “Starkly superior to the latest ONE”, and showed off their new line of smartphones that were also coming out. modeling for the new phone in various locations like Murugram and Mumbai. In 2019, OnePlus released its new Oneplus7 and had a big OOH campaign with billboards featuring Robert Downey Jr. One example of such companies is the advertising war between OnePlus and Xiaomi. However, in the past few years, other smartphone companies have been making rapid progress in getting consumers’ interest and trust, as well as the ability to fight for that top position. While smartphone technology no longer belongs exclusively to Apple like when it started out, it’s no doubt that it’s still dominating the field in terms of brand loyalty. This has become a golden opportunity for other automobile brands like Subaru and Bentley to chime in, creating a massive campaign tournament for the industry. Quickly countering this move, Audi also replied with a similar poster, except this time they declared the winner title for Le Mans 24 Hour Race, the world’s most prominent active sports car race for 6 consecutive years. When everyone thought it was over, BMW put out a poster congratulating their rival on winning the title, “South African Car of the Year 2006”, however they also used a rather mocking tone by signing as “the Winner of World Car of the Year 2006”.
BMW AUDI AD WARS SERIES
This opened up a series of quick-witted responses from both manufacturers, with BMW immediately replying with another billboard right next to Audi’s, which was 3 times bigger in size, and even getting a blimp floating above the signs. Audi was the first to rile up their competitor by putting up a giant billboard in California with the message, “Chess? NO thanks, I’d rather be driving.” If that wasn’t clear enough who they were pointing their finger at, Audi went ahead and changed the message to say, “Your move BMW”. The advertising war between Audi and BMW started way back in 2007 when BMW released an ad campaign to promote its 35 MOA Rally Chess Tournament. Speaking of competition, no one could forget the legendary advertising battle between two of the biggest car manufacturers in the world. Therefore, when it comes to advertising, it’s no surprise that companies tend to get a little competitive. The automobile industry is considered to be one of the most competitive industries there is, as a lot of money and time is poured into perfecting a new model for each season. In this article, we will take a look down memory lane at some of the most iconic and timeless competitive OOH campaigns from some of the biggest brands to ever exist. Depending on how you initiate a competitive campaign at your rival, or how you react to one directed at you, your brand’s royalty ranking can be boosted tremendously and create an increase in sales. If anything, competitive advertising is stronger and more creative than ever.
They have been around since forever but have never really gone out of style.
Brand advertising wars are not something unheard of.
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